Is Brand Bidding in Google AdWords Worthwhile?


10 May 2018, by Camilla Pettica

Brand bidding is when a business bids on their own brand name as a keyword within a Google AdWords campaign. For exam...

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How to improve your Google AdWords Quality Score


25 Mar 2018, by Camilla Pettica

Google AdWords rewards you for marketing effectiveness, or more accurately, maintaining the integrity of their search...

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Easter: Eggs, Hot Cross Buns and Should I Pause My AdWords Campaigns?


12 Mar 2018, by Camilla Pettica

It’s already that time of the year again when you start planning to visit an Easter Show, smash some hot cross buns a...

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